[PDF.96ur] Seduction by Contract: Law, Economics, and Psychology in Consumer Markets

Seduction by Contract: Law, Economics, and Psychology in Consumer Markets

[PDF.bw51] Seduction by Contract: Law, Economics, and Psychology in Consumer Markets

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 | #2029882 in Books |  2013-12-17 |  2013-12-17 | Original language:English |  6.10 x.70 x9.10l,1.00 | File type: PDF | 304 pages

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||1 of 1 people found the following review helpful.| Why is this not hanging fire politically? Why are consumers so docile?|By Phil O.|Most every consumer I have discussed this with, has hassles with this problem of large, obscure contracts, and their slippery applications by major companies such as telecoms. In my earlier incarnation as a practicing lawyer, I recall trying a case defending a client's (not a telecom company, a c| |"What makes Bar-Gills argument both fresh and impressive is its detailed exploration of actual consumer markets and its careful argument that myopia, unrealistic optimism, and a lack of salience are playing a significant role in those markets."

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Consumers routinely enter into long-term contracts with providers of goods and services - from credit cards, mortgages, cell phones, insurance, TV, and internet services to household appliances, theatre and sports events, health clubs, magazine subscriptions, transportation, and more. Across these consumer markets certain design features of contracts are recurrent, and puzzling. Why do sellers design contracts to provide short-term benefits and impose long-term costs? Wh...

You easily download any file type for your device.Seduction by Contract: Law, Economics, and Psychology in Consumer Markets   |  Oren Bar-Gill. I really enjoyed this book and have already told so many people about it!

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