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Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

C.K. Prahalad




[PDF.aa79] Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

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 | #2551680 in Books |  2006-12-01 | Original language:English | PDF # 1 |  9.25 x.87 x6.38l,.0 | File type: PDF | 432 pages

||0 of 0 people found the following review helpful.| Three Stars|By Merida|Needs updating|3 of 4 people found the following review helpful.| Talk of the town|By RunnerBeans|I work in development finance and I remember a couple of years back a lot of people in international development and ICT for development never stopped going on about this book. When I finally read it I was puz| ||
"C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation areto prosper. Drawing on a wealth of case studies, his compelling new bookoffers an intriguing blueprint

Explaining that the world's five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential for companies wholearn how to serve this market by providing the poor with that they need.



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